The popularity of Second Life as appears to be expanding. As of last count, the very basic demographics for Second Life are:
• Nearly 16 million subscribers worldwide
• Over 70,000 subscribers logged in at any given time
Our growing team in Second Life can recall a time, only about six months ago, when there were about 35 to 40K subscribers logged in at any given time. Wow!
Further, both Pulse Point Marketing, LLC and our Second Life subsidiary, Soul Creations Design and Building, have seen a significant increase in interest from prospective customers. And we are also seeing a shift from "Second Life only" businesses to "real life" businesses vying for a piece of "virtual real estate" and/or marketing presence.
Have you considered the use of virtual worlds (i.e. Second Life) to deliver an organization’s message? Perhaps you, or someone you know, is looking to tap into the virtual marketplace in a meaningful way.
Pulse Point Marketing, LLC, based in Louisville, KY, is a marketing and public relations consulting firm specializing in bringing corporations, universities and nonprofit organizations into this relatively new business medium. For the past 10 months, we have learned the nuances of utilizing this 3D virtual platform in a highly effective manner.
We have experienced a great degree of success helping clients seeking to accomplish diverse goals:
• Supplement branding and promotional campaigns, and literally adding another dimension of excitement
• Conduct “real time” collaborative meetings, especially when visual concept sharing is imperative
• Increase sales revenues, expand customer base or number of organizational members (students, supporters and/or donors)
• Manage academic research projects, while harnessing technical and people resources
• Share information such as social, philanthropic or public health issues.
• Produce inexpensive motion animation images with “machinima” (3D motion animation) as an alternative to costly video production
Benefits of establishing a virtual presence for commercial enterprise, academic institutions or nonprofit organizations:
• Creation of your uniquely branded virtual “real estate”
• Increased visibility through cross promotions using websites, blogs, postings on YouTube
• Message reinforcement, especially when combined with traditional marketing methods
• Elimination of business travel expenses, plus use of valuable associated time
• Early adopter participation in the “next generation” of web-based information sharing, or the “website of the future” providing a competitive edge
• The “coolness” factor associated with a highly interactive medium
Pulse Point Marketing supports the entire continuum of participating in Second Life from providing an orientation to the medium to creating a “designated commercial space” to marketing and promoting products or services. We are able to effectively integrate into any "real world" campaign.
Speaking of integration, we are excited about the completion of our latest machinima production by Mamachinima that depicts Pulse Point Marketing in Second Life. Our use of machinima is a classic example of tools that can be utilized within Second Life and on many other Internet-based outlets. Enjoy!
